International Franchise Food Forum, Dubai, 25 May 2010

29 Mar 2010 - Middle East investors, financiers, food & retail developers and franchisors will be strongly represented at the International Food Franchise Forum (IFFF) being held in Dubai at the end of May.

Middle East investors, financiers, food &retail developers and franchisors will be strongly represented at the International Food Franchise Forum (IFFF) being held in Dubai at the end of May.

Ken Adams, a senior Director of World Franchise Associates, the international franchise development, marketing and media Company, announced that 30 x exclusive North American and European franchise brands available for development in the Middle East markets will be presented to delegates. “Increasingly the demand is for new exciting concepts in the region. There is a unique opportunity for delegates to review these 30 brands in advance of the Forum. The IFFF is also breaking new ground by providing delegates with the inside track for their acquisition and successful development.”

The IFFF programme includes seminars on the Middle East food franchise market, food trends in the decade ahead, 30 available franchise brands, consolidation, supply chain and halal. The seminar on the 10 golden rules of successful brand development is based on 20 years’ franchise brand development experience.

Paul Cairnie, CEO, said “World Franchise Associates had managed the international food franchise seminar at Gulfood in February in co-operation with the Dubai World Trade Centre. This Forum is building on that success in support of the region through its offices in Dubai. There is significant interest from many more leading brands from the USA and Europe to secure development with the right partners in the Middle East.”

Prominent speakers include Ken Adams, leading US food franchise systems development professional; Jalel Aossey and Von Kennedy from Midamar Corporation; Sary Hamway CEO of FranExcel, UAE

Hamway said, "The Middle East is identified as an area of particular opportunity. With a population of over 300 million, the majority under the age of 25, the Middle East is currently the demographic with the most interest in new dynamic food concepts from North America and Europe.”

The International Food Franchise Forum is being held on Tuesday 25 May 2010 at the JW Marriott Hotel, Deira, Dubai, UAE

Contact: Paul Cairnie,; Direct tel: +44 (0) 2031 453 650

Book on line at: www.WorldFranchiseAssociates/Forums

Source: World Franchise Associates -


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