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Mohammed Bin Rashid Programme for Young Business Leaders - Success

28 Jun 2010 - Demonstrating its commitment to nurturing young local talent, du has awarded its first franchise license to an UAE-based company AST Telecomm LLC, owned by two Emirati entrepreneurs and brothers, Ali Sulaiman Al-Taher and Shahin Sulaiman Al-Taher.

Demonstrating its commitment to nurturing young local talent, du has awarded its first franchise license to an UAE-based company AST Telecomm LLC, owned by two Emirati entrepreneurs and brothers, Ali Sulaiman Al-Taher and Shahin Sulaiman Al-Taher. This is the very first achievement of du’s partnership with the Hamdan Bin Mohammed Bin Rashid Programme for Young Business Leaders - part of Mohammed Bin Rashid Establishment for SME Development (MBRE).

The franchise agreement was signed between Farid Faraidooni, Chief Commercial Officer, du, and the entrepreneur Ali Sulaiman Al-Taher, CEO of AST Telecomm LLC, in the presence of His Excellency Abdul Baset Al Janahi, CEO, Mohammed bin Rashid Establishment for SME Development.

“Speaking on the occasion”, Farid Faraidooni, Chief Commercial Officer, du, said: “We are pleased to award our very first franchise license to AST Telecomm LLC, in partnership with the Hamdan Bin Mohammed Bin Rashid Programme, confident in our belief that this greenfield company will prove to be a great success in the future. This first-of-its-kind franchise scheme is in-line with our Emiratisation strategy, giving local entrepreneurs the chance to develop our country’s SME business sector, thereby enabling them to contribute to the UAE’s economy.

AST Telecomm LLC will start its first franchise operation at Dragon Mart, where the entrepreneurs will sell du products and services through their du outlet. The brothers applied for the franchise opportunity through the Hamdan Bin Mohammed Bin Rashid Programme for Young Business Leaders - part of Mohammed Bin Rashid Establishment (MBRE) for SME Development and plan to open further outlets across the UAE through partnership with other entrepreneurs.

du is franchising 18 out of its existing 35 shops and five new franchise outlets (including the franchised shop in Dragon Mart) in 2010, which will bring the total number of du shops to 40 by the end of 2010. Riding on growing market demand for its products and services, du has consistently expanded its retail presence ever since it commenced commercial operations in February 2007 with nine outlets, now numbering 35 du Shops, located in strategic locations and covering the entire UAE.

“We are pleased to be a part of this scheme, in partnership with du, which comes in-line with our commitment to affiliate with different organisations in Dubai to strengthen the participation of UAE nationals in the business sector. This project is a great way of helping small and medium businesses to develop and grow,” said Abdul Baset Al Janahi, CEO, Mohammed bin Rashid Establishment for SME Development.

Al Janahi Added:”This move today will encourage other entities to come and benefit from this initiative and we have already received overwhelming response from different companies. Our role today goes beyond financing as we provide SMEs with consultation in order to strengthen their businesses.”

Ali Sulaiman Al Taher is an entrepreneur with more than 20 years of professional experience in some of the largest companies in the region including, his last position was Manager Products and Services Development at THURAYA Satellite before venturing on his own in 2003. He has worked in the past with major telecom vendors such as Siemens, Alcatel, Ericsson, Motorola, Boeing and Hughes Network Systems.

“The du franchise initiative is a bold, courageous and timely move that reflects du’s brand image and corporate values. It demonstrates du’s commitment towards a more liberal telecom sector and has come at a time when the market needs it the most”. “We are honoured to have been awarded this early bird opportunity through the Hamdan Bin Mohamed Bin Rashid program. A programme we have found committed to helping young entrepreneurs overcome almost any obstacle and reach their goals safely. We encourage everyone to join the programme and make use of their facilities and support. My advice to every entrepreneur is that this is a low hanging fruit; grab it while it is there. We will be more than happy to share our expertise and maybe a piece of the fruit with you.” said Ali Sulaiman Al-Taher, entrepreneur and CEO of AST Telecomm LLC.

As part of the franchise project, du will give support to its selected franchisees by providing them with training and marketing collateral, as well as suggesting suitable locations to set up their retail outlets. The company’s support plan aims to assist local entrepreneurs in establishing their businesses, while also ensuring du customer relations are maintained at the highest standards.

Source: Middle East Events - http://www.middleeastevents.com/

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